Position: Marketing Manager (Touring & Event)
Availability: Full-Time
Start Date: ASAP
Based in Sydney/Eora, Australia
Astral People are on the hunt for a Marketing Manager to join our team based in Sydney/Eora, Australia.
The primary objective of this role is to work alongside the Head of Marketing to provide additional marketing support, ensuring coverage across key areas. The ideal candidate will be proficient in advertising, copywriting, budgeting, outdoor advertising, creative direction, strategic marketing, and social media.
This is a fast-paced and dynamic role, you will be working across artists such as Snoh Aalegra, AJ Tracey, Yussef Dayes, Bicep, The Prodigy, Jamie xx, Sampha, Ross From Friends, Ezra Collective, Masego, Jyoty, Madlib, Folamour, Sim0ne and Yung Singh. As well as working on marquee events such as Summer Dance and the overall Astral People brand through our social channels, website and press outputs.
Essential qualifications include:
- Minimum 2+ years in a similar marketing role
- Prior experience in the Music/Entertainment industry preferred
- Ability to analyse data to inform and drive strategic marketing decisions
- Expertise in Facebook ads manager, Tiktok ads, other relevant digital ads
- Competent in Adobe Suite Applications: Photoshop, Premier Pro, InDesign & Illustrator
- Strong attention to detail
- Genuine enthusiasm for the global music industry
Marketing Strategy
- Work alongside the Head of Marketing to develop the overall marketing strategy for Astral People including tour marketing, branding and social media (including AP management posts)
- Work alongside the Head of Marketing to develop tour-specific marketing strategies and schedules in conjunction with relevant internal and external partners
- Manage tour marketing budgets
- Analyse ticket sales trends and apply insights to ensure marketing plan continues to maximise sales
- Manage all Astral People traditional advertising and partnerships, including but not limited to radio, posters and print media.
- Manage Astral People online advertising and organic content on social media, either personally or via a third-party where relevant. This includes originating, monitoring and directing ads via Meta Ads Manager and Google Ads.
- Negotiate best rates and rebates with media and marketing firms.
- Introduce new marketing programs to grow subscribers and followers, including but not limited to the Astral People e-database, Facebook, Instagram, Tik Tok and Twitter.
- Regularly update the Astral People and Summer Dance website, including instituting necessary fixes and upgrades with third-party developers.
- Liaise and develop alongside the Summer Dance project manager for all marketing strategies around the series
- Create marketing collateral either in house or through external providers (including but not limited to tour art, press releases, promo videos)
- Create and manage regular Astral People e-newsletters.
- Create and amend digital and physical marketing, advertising and promotion assets using software including Adobe Photoshop and premier pro.
- Monitor, review and report on all marketing activity and results both internally and externally
- Manage the booking of photographers and videographers for specific tour dates
- Liaise with budgets,venues and ticketing providers to build ticket links for relevant shows
- Guestlist management for all tours
- Coordinate post tour activities, opt-in data collection, finalising marketing budgets, social wrap posts
Relationship Management
- Work closely with internal and external stakeholders including Handsome Tours, WAT Artists, Laneway Present, Vivid Sydney, RISING and any other relevant promotional partners
- Oversee the relationship with our external publicists and other marketing related suppliers and contractors.
- In person attendance of shows and functions where relevant, acting as a company ambassador for artists, managers, agents and venues where required.
Applications close: Friday 21st March
Please send your resume and cover letter to info@astralpeople.com
