ABRA is an outlier. Moving around with her missionary parents, she was born in New York and raised in South London, before finally landing in Atlanta. Like her upbringing, ABRA’s music isn’t specific to a place, a time, or a sound. Instead, it’s a blend of influences, informed — but not defined — by its surroundings. ABRA — who also produces all of her music – intertwines different components of Miami Freestyle and electro-funk 808’s to create a mesmerising sound that is familiar, but uniquely contemporary.
As an introverted youth, she dug into the internet to find community and inspiration. During ABRA’s college years, she made acoustic covers of Gucci Mane, Waka Flocka Flame, and 2 Chainz, and posted them on Youtube. Those videos eventually led her to a new community, Awful Records. The Awful crew — a collective of friends, artists and collaborators — embraced her fully. Even within the rap-oriented Awful crew she is an iconoclast: for her own productions, she avoids the conventional sounds of Atlanta trap in favor of drums and synthesizers reminiscent of 1980’s pop.
While still featuring on various Awful Records artists’ music, her own music and image is sacrosanct. She conceives her own videos and acts as art director for all packaging and photo shoots. Never compromising on her vision or artistic process, she has molded her surroundings into her strict aesthetic and vision. No longer a lone outlier, she is a leader and lightning rod for a world of fellow outsiders.