Working with animator Nicholas Keays and editor Dylan Tainsh, the clip for ‘Hold A Vibe’ is a peculiar, slightly unnerving and entirely captivating watch. Set on a cruise, it’s anything but business as usual given the otherworldly creatures on board the ship, but it’s this element of surprise that keeps you hooked. Keays said of the clip, “My first listen to the track took me back to the ferry “SS. Anne” from the original Pokemon games. Later, when I was searching for a 3D model of a ship I stumbled across a model of a real life cruise ship that I spent 2 weeks on in the Caribbean during 2008 and took it as a sign from the universe.”
As for Dro Carey, he said of his newest video, “I’ve been following Nic Keays work for a while and was super keen to collaborate with him for these visuals. I was really curious to see what he’d come up with for this clip – as I felt it would be potentially challenging to develop something within his style that accompanies something as bright and bouncy as Hold A Vibe. The final clip definitely nails it by combining the cruise ship setting with this surreal twist where it is launched into space. I think that perfectly captures the idea of a pop track with strange undercurrents.”
Check out the music video today and stay tuned for the album!